My research examines trans-affirming language practices and their construal in a system of global capitalism. My work is highly interdisciplinary and collaborative, drawing on Linguistic Anthropology/Sociocultural Linguistics, Cultural Studies, Media Studies, Science and Technology Studies, Queer and Trans Studies, and Global Studies. As a transgender scholar, I combine discursive and digital approaches to investigate social questions regarding trans language practices, connecting with the intersectional lived experiences of trans people through interviews and online discourse. I investigate online spaces as a place both for trans community development and for rainbow-capitalist corporate co-option.